Il Makiage



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Being bold and unapologetic,

isn’t just for high maintenance women.

The challenge was to create the follow-up campaign
to Il Makiage’s “ 100% High Maintenance” launch.

In the beauty community, men are taking
over. People are following beauty bloggers and won’t
buy until a credible review is done or their favorite
beauty guru buys. By using the male beauty gurus
Il Makiage shows that high maintenance is for all.


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Let me be clear…

Let me be queer

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