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Melli

 

We believe the world gets

better, naturally.

Inspired by a dream, Melli was created as my first social
good project. With nearly 50 million people living in low
income housing and half a million people homeless, where
are people finding the money and resources to keep up
with hygiene?

Through environmentally safe packaging printed with soy
ink, natural ingredients, and a passion for helping, Melli is
all about believing the world can be made better, naturally.

Touchpoints

Brand & Identity

Experience

Web Layouts

Print Ads

Social Media


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We’re traveling around the country to give those in need,
what they need. A laundry truck, a shower truck, and a hair
cutting truck are going to low-income and highly-populated
homeless areas to lend a hand. 30% of each Melli product sold
goes to funding The Mellionaire Project.

A person who believes the

world can be a million times

better with human effort and

care is a mellionaire.

 
In Full Bloom - Laundry Truck  There are as many as 44% of homeless persons nationwide are employed. But it is hard to find and keep a job while living without a home. There is no place to regularly do laundry and feel safe. In Full Bloom, Melli’s laundry truck is equipped with multiple washer and dryer units and promises a safe, private, and free space to clean clothes.

In Full Bloom - Laundry Truck
There are as many as 44% of homeless persons nationwide
are employed. But it is hard to find and keep a job while
living without a home. There is no place to regularly do
laundry and feel safe. In Full Bloom, Melli’s laundry truck
is equipped with multiple washer and dryer units and
promises a safe, private, and free space to clean clothes.

Aloe-lujah! - Rejuvenation Truck  The inability to shower often and maintain good hygiene  really can cause many health issues among people. Aloe-lujah,  the Melli shower truck, specializes in rejuvenation and privacy. Everyone deserves relaxation and the perfect self-care routine, with each truck stocked with Melli’s body wash, face cleanser, and more to ensure pure bliss and rejuvenation.

Aloe-lujah! - Rejuvenation Truck
The inability to shower often and maintain good hygiene
really can cause many health issues among people. Aloe-lujah,
the Melli shower truck, specializes in rejuvenation and privacy.
Everyone deserves relaxation and the perfect self-care routine,
with each truck stocked with Melli’s body wash, face cleanser,
and more to ensure pure bliss and rejuvenation.

Aloe-lujah! - Rejuvenation Truck  The inability to shower often and maintain good hygiene  really can cause many health issues among people. Aloe-lujah,  the Melli shower truck, specializes in rejuvenation and privacy. Everyone deserves relaxation and the perfect self-care routine, with each truck stocked with Melli’s body wash, face cleanser, and more to ensure pure bliss and rejuvenation.

Aloe-lujah! - Rejuvenation Truck
The inability to shower often and maintain good hygiene
really can cause many health issues among people. Aloe-lujah,
the Melli shower truck, specializes in rejuvenation and privacy.
Everyone deserves relaxation and the perfect self-care routine,
with each truck stocked with Melli’s body wash, face cleanser,
and more to ensure pure bliss and rejuvenation.

Melli Cosmetics Line  30% of each sold product go towards funding The Millionaire  Project. Each bottle is made with natural ingredients as well as recyclable material. The bottles are glass and printed with soy ink for full biodegradability.

Melli Cosmetics Line
30% of each sold product go towards funding The Millionaire
Project. Each bottle is made with natural ingredients as well
as recyclable material. The bottles are glass and printed with
soy ink for full biodegradability.

Melli Workers & Volunteers  There are as many as 44% of homeless persons nationwide are employed. But it is hard to find and keep a job while living without a home. We accept help from anyone willing to give it. Check out our careers page to learn more.

Melli Workers & Volunteers
There are as many as 44% of homeless persons nationwide
are employed. But it is hard to find and keep a job while
living without a home. We accept help from anyone willing
to give it. Check out our careers page to learn more.

 




Earth is what we have in common.

Americans throw away about 28 billion bottles and jars every
year and over 87% of Americans have access to curbside recycling
programs. So why aren’t people reusing and recycling? With Melli,
we give you the incentive. Our bottles have eco-friendly packaging
made with soy ink so the glass bottles can be reused for drinks, storage,
planters, and more. If your done with your bottle you’re able to drop it
off at a Melli recycle kiosk to receive a coupon on your next product.
Melli not only wants to help our communities but our Earth as well.

 
Dry Goodie Bag  With no constant access to running water and soap, we  created a line of “no-rinse”/ “dry” products to take on your  journey to stay clean. All products in the dry goodie bag  can be used without water and don’t need to be rinsed off. The products leave you feeling refreshed and relaxed.

Dry Goodie Bag
With no constant access to running water and soap, we
created a line of “no-rinse”/ “dry” products to take on your
journey to stay clean. All products in the dry goodie bag
can be used without water and don’t need to be rinsed off.
The products leave you feeling refreshed and relaxed.

Melli Clothing  Each individual on the In Full Bloom truck gets a storage box  stocked with a Melli shirt and pants in case they only have the clothes on their back. The storage box - although made from a eco-friendly box, is sturdy and was created to withstand elements for about 3 years to give everyone a place to store their items.

Melli Clothing
Each individual on the In Full Bloom truck gets a storage box
stocked with a Melli shirt and pants in case they only have the
clothes on their back. The storage box - although made from a
eco-friendly box, is sturdy and was created to withstand elements
for about 3 years to give everyone a place to store their items.

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All Melli products are created with love, care, and
natural ingredients. Check out the ingredients in
the various Melli products and what their benefits are.

The Good Stuff.

What’s inside the bottle?

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Guava Leaf
Through minerals and nutrients this ingredient
helps get rid of skin discoloration, dark circles,
redness and irritation that shaving may cause, it
adds a floral and tropical perfume scent.
Found in: Melli Deodorant

Rosemary
Containing iron and calcium, this blocks body
odor as well as acts as a disinfectant while protecting
skin cells and exfoliating dead cells.
Found in: Melli Deodorant

Lemon Balm
Containing an enzyme that helps the brain not get
over excited and remain balanced, it’s responsible for
ensuring calmness and reduction in anxiety. It is used
to soothe skin irritations as well.
Found in: Melli Detergent

Aloe
A great exfoliant and moisturizer for the skin.
It also benefits the scalp by reducing dandruff.
Found in: Melli Face, Body, and Hair Products'

Green Tea Leaf
Filled with many nutrients and antioxidants your
hair will become softer and stronger. Split ends
will become more controlled as well as the
prevention of hair loss.
Found in: Melli Hair Products

Bay Leaf
Anti-inflammatory properties can bring down
puffiness as well as acne with no loss of moisture.
They help rejuvenate the skin while taking down
any impurities.
Found in: Melli Face Products

Cucumber
Filled with water, potassium, Vitamin A and C, this
helps sooth your skin as well as regenerate it. With
a cooling factor, it leaves the body refreshed and
hydrated for long lengths of time.
Found in: Melli Body Products

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Check out Melli’s products, mission statement, and simply
learn more about The Mellionaire Project. The illustrated map
of where the trucks are currently located also gives you the
opportunity to suggest a location as well as get a look at
future stops on the route.

Accesible, convenient,

and all at your fingertips.

 
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One man’s soap is

another man’s treasure.

We took everyday cliché American sayings
and turned them into promotions for the
Melli Cosmetic line. The intent was to inspire
and spread smiles as well as awareness. These
rewritten quotes are explaining what Melli does
and the values they stand by.

 
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Check out Melli Cosmetic’s instagram page as well as
what other people are posting with The Project’s
hashtag “#TheMelliProj”.




A peak into the digital world

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