Key Roles & Responsibilities
Brand collateral
Content creation for
Activation art direction

Content/asset management

All About the Friendly. 
At hello products I work on the marketing team as the senior graphic designer. Within the marketing team, I'm on the brand team but collab closely with the ecommerce & sales team, where I create content for our digital platforms like Amazon, DTC, and other E-Retailers. This consists of strategizing and producing content for PDP pages, banners, custom/sponsored ads, brand stores, and much more. Being on the brand team allows me to work closely on all the company and brand collateral such as stickers, mailer inserts, and more. This also has lead to art directing activations as well (which is probably one of my fav responsibilities!) I've been lucky enough to extend those art direction skills by overseeing our freelance photographer as he captures pack shots and our creative agency as they produce product photography. This consists of creating shot lists with description details and inspiration while then following up with feedback on the final images. In addition to the creation, I have also created a DAM to organize and manage all of our content in one place. Check out some of my work at hello over the last 3 years below!
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