Key Roles & Responsibilities
Activation Art Direction

Brand C
Content Creation for
Content Creation for
Social Platforms

Content/Asset Management

All About the Friendly. 
At Hello Products I work on the marketing team as the Senior Graphic Designer. I work on the brand team and collab closely with the ecommerce and sales team, where I create content for our digital platforms like Amazon, DTC, and other E-Retailers. I've strategized and produced content for PDP pages, banners, custom/sponsored ads, brand stores, and much more. Being on the brand team allows me to work closely on all the brand collateral such as stickers, mailer inserts, and more. One of my favorite roles has been art directing activations for festivals, pride, brand outreach, and PR events. I've been lucky enough to extend those art direction skills by overseeing our freelance photographer as he captures pack shots and our creative agency as they produce product photography. This has extended my design skillset to creating shot lists with descriptive details and inspiration while then following up with feedback on the final images. In addition to content creation, I have also created a DAM to organize and manage all of our content in one place. Check out some of my work at hello over the last 3 years below!
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